The Vegas Golden Knights Pioneering Live Betting Integration
VEGAS (October 7, 2024) – In a groundbreaking move for the National Hockey League (NHL), the Vegas Golden Knights, in collaboration with Scripps Sports, Circa Sports, and Play Anywhere, announced the integration of live betting during Scripps Sports broadcasts of Golden Knights games. This innovative feature is set to debut with the first locally televised game of the 2024-25 regular season on Friday, October 11, marking a significant milestone in the intersection of sports broadcasting and betting.
A New Era of Fan Engagement
Kerry Bubolz, President and CEO of the Vegas Golden Knights, expressed enthusiasm about this new feature, stating, “We are always looking for innovative ways to enhance our broadcasts, and we are excited to offer this new feature.” The integration of live betting is not just a technical upgrade; it represents a shift in how fans interact with the game. By providing real-time game odds during broadcasts, the Golden Knights aim to elevate the viewing experience, making it more interactive and engaging for fans.
How It Works
During the first intermission of each Scripps Sports broadcast, viewers will be presented with real-time game odds. This will be accessible on both linear television and the streaming platform KnightTime+. Fans will see a QR code or button linking directly to the Circa Sports app, allowing them to place bets before the start of the second period. For those watching on KnightTime+, there is an option to opt out of this feature, ensuring that the experience remains customizable for all viewers.
To participate in this live betting experience, fans must preregister in person at Circa Sports in Las Vegas, adhering to the regulations set forth by the Nevada Gaming Commission. This requirement underscores the commitment to responsible gaming while embracing the excitement of live betting.
A Collaborative Effort
Tony Lamerato, Vice President of Revenue and Sponsorships at Scripps Sports, highlighted the significance of this partnership, stating, “It’s a great milestone to introduce the first integrated broadcast in-game sports betting experience in the NHL.” The collaboration between the Golden Knights, Scripps Sports, Circa Sports, and Play Anywhere showcases a shared commitment to innovation and enhancing fan engagement in the sports industry.
Derek Stevens, CEO of Circa Sports, echoed this sentiment, emphasizing the company’s dedication to providing competitive betting options. “Circa Sports is proud to be a part of the first live betting integration in the NHL,” he said. “Our team strives to offer aggressive, higher-than-most betting limits for everyone – even winners – and we are excited to bring this new kind of offering to the table this season.”
The Technology Behind the Experience
The integration of live betting will utilize Play Anywhere’s technology, which is designed to create an interactive experience for fans. Yaacov Ben-Yaacov, CEO of Play Anywhere, explained, “Our partnership with Foley Entertainment Group and Scripps enables Vegas Golden Knights fans to be able to bet through an interactive experience.” The platform ensures that all betting opportunities are compliant with league and regulatory guidelines, providing a seamless and secure experience for users.
Expanding Broadcast Reach
This initiative marks the second season of the Golden Knights’ partnership with Scripps Sports, which aims to televise non-nationally exclusive games for free over the air, on cable, or through satellite subscriptions. Additionally, the Golden Knights and Scripps Sports have collaborated on KnightTime+, the official streaming platform for the team, developed in partnership with ViewLift. This expansion of broadcasting options not only increases accessibility for fans but also enhances the overall viewing experience.
About the Vegas Golden Knights
The Vegas Golden Knights, established by Owner and Chairman Bill Foley, have quickly become a force in the NHL since their inception in 2017. Known for their remarkable success as an expansion franchise, they captured the Stanley Cup in the 2022-23 season. For fans seeking the latest news and updates, the Golden Knights maintain an active presence on social media platforms, including Facebook, X (formerly Twitter), Instagram, and TikTok.
About Scripps Sports
Scripps Sports is dedicated to serving professional and college sports leagues, conferences, and teams, offering a blend of local market depth and national broadcast reach. With partnerships spanning various leagues, including the NHL, WNBA, and NCAA, Scripps Sports is positioned as a key player in the sports broadcasting landscape.
About Circa Sports
Circa Sports, led by Derek Stevens, is redefining the gaming industry with a customer-first approach and a competitive wagering menu. With physical betting locations in Las Vegas and mobile offerings available in several states, Circa Sports is at the forefront of the sports betting revolution.
About Play Anywhere
Play Anywhere specializes in creating interactive experiences for sports fans, enabling media stakeholders to tap into new revenue streams while ensuring compliance with league and regulatory guidelines. Their innovative platform is designed to enhance viewer engagement and provide a seamless betting experience.
As the Vegas Golden Knights prepare to launch this pioneering live betting feature, they are not only setting a precedent within the NHL but also reshaping the way fans engage with sports broadcasts. This initiative promises to bring a new level of excitement to the viewing experience, making every game a more interactive and thrilling event for fans.